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Power Of Name Brands

Authored by Josiphine, on Nov 04, 2011

How powerful are name brands when shopping for yourself or buying gifts? Is it the name that’s most important or quality and reliability?

People often buy brand-name products over their generic alternatives for fairly obvious reasons. They may trust high-end brands more, or feel that using them conveys to others a sense of their own taste, coolness, or affluence. Purchasing name brand items as gifts will mark them out to the gift recipient as someone of discerning taste!

From celebrity plugs to magazine spreads to in-store displays, companies employ a variety of measures to boost brand recognition and entice customers.

Here is an excerpt from an interesting article about brand names from Greg Botelho,

CNN New York...
If it’s Energizer, it’s that cool, drum-beating bunny that keeps on going and going and going. If it’s Wal-Mart, it’s everything you need at low prices. If it’s Saks Fifth Avenue, it’s high class, all the way.

And if it’s holiday shopping season, especially when your list is long and time is short, it’s a reality: Brand names, and the messages behind them, do matter.
For cynical consumers, "branding" is style over substance, with companies using the media to manipulate minds to maximize sales. But experts insist that branding need not be a dirty word, particularly if smart shoppers use it to their advantage.

You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.

Something to think about...

Along with Roots73, Intrepid Dezine also carries brands such as Sunice, Nike, AUR, Swiss Military, American Apparel, OGIO just to name a few.
Contact us with your inquiries on these or any other of our great products!

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